<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00404nam a2200157Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20250403122741.0</controlfield>
  <controlfield tag="008">250325s9999    xx            000 0 und d</controlfield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">GUP DB3216</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Gupta P.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing Management: Indian Cases</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">Pearson</subfield>
    <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Case studies in Marketing,
Marketing Management</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">DB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">365770</subfield>
    <subfield code="d">365770</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">HIMR</subfield>
    <subfield code="b">HIMR</subfield>
    <subfield code="d">2025-03-26</subfield>
    <subfield code="g">319.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="m">2</subfield>
    <subfield code="o">658.8 GUP DB3216</subfield>
    <subfield code="p">HIMR-DB-3216</subfield>
    <subfield code="r">2026-01-20 05:23:10</subfield>
    <subfield code="s">2025-12-30</subfield>
    <subfield code="v">159.50</subfield>
    <subfield code="w">2025-03-26</subfield>
    <subfield code="y">DB</subfield>
    <subfield code="z">DB3216</subfield>
  </datafield>
</record>
