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  <titleInfo>
    <title>Marketing Mixology: Four Essential Ingredients for Marketing Success</title>
  </titleInfo>
  <name type="personal">
    <namePart>Parameswaran Ambi</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">India</placeTerm>
    </place>
    <publisher>Westland Business</publisher>
    <dateIssued>2025</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
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  <physicalDescription>
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    <extent>152</extent>
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  <abstract>•	The Four Essential Marketing Skills
•	The Magic Potion: Brand Building
•	The Wheel: Selling and Negotiation
•	The Voice: Communication
•	Summing Up and Planning Ahead
•	Additional Resources

</abstract>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">658.8 PAR</classification>
  <identifier type="isbn">9789360453220</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">250620</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250620121302.0</recordChangeDate>
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