TY  - BOOK
AU  - Parameswaran Ambi
TI  - Marketing Mixology: Four Essential Ingredients for Marketing Success
SN  - 9789360453220
U1  - 658.8 
PY  - 2025///
CY  - India
PB  - Westland Business
KW  - Marketing
N2  - •	The Four Essential Marketing Skills
•	The Magic Potion: Brand Building
•	The Wheel: Selling and Negotiation
•	The Voice: Communication
•	Summing Up and Planning Ahead
•	Additional Resources


ER  -