Best Kathryn creator text New Delhi Bloomsbury 2024 2nd monographic eng Eng lis h

print

215 What is Design Management? Why is Design Management Important? The Design Management TimeLine. PART ONE - MANAGING THE DESIGN STRATEGY KNOWLEDGE Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth PRACTICE Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman. KEY SKILLS Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication. PART TWO - MANAGING THE DESIGN PROCESS KNOWLEDGE Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design. PRACTICE Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith. KEY SKILLS Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication. PART THREE - MANAGING THE DESIGN IMPLEMENTATION KNOWLEDGE The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy. PRACTICE Case Study -Sprunk-Jansen and Ping-Pong Design; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins. KEY SKILLS Management and Leadership; Leading and Advocating Design; Written Communication. Appendix Design 745.4 BES 9781350148819 260108 20260109112634.0