TY  - BOOK
AU  - Best Kathryn
TI  - Design Management: Managing Design Strategy, Process and Implementation
SN  - 9781350148819
U1  - 745.4 
PY  - 2024///
CY  - New Delhi
PB  - Bloomsbury
KW  - Design
N2  - What is Design Management? 
Why is Design Management Important? 
The Design Management TimeLine. 
PART ONE - MANAGING THE DESIGN STRATEGY 
KNOWLEDGE 
Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth 
PRACTICE 
Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman. 
KEY SKILLS
 Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication. 
PART TWO - MANAGING THE DESIGN PROCESS 
KNOWLEDGE 
Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design. 
PRACTICE 
Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith. 
KEY SKILLS 
Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication. 
PART THREE - MANAGING THE DESIGN IMPLEMENTATION 
KNOWLEDGE 
The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy. 
PRACTICE 
Case Study -Sprunk-Jansen and Ping-Pong Design; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins. 
KEY SKILLS 
Management and Leadership; Leading and Advocating Design; Written Communication.
Appendix

ER  -