02356nam a2200193 4500 20260120141233.0 260109b |||||||| |||| 00| 0 eng d 9781780675565 English 659 VEk Veksner Simon 216290 100 Ideas That Changed Advertising London Laurence King Publishing 2015 216 1819.29 Rs.00 o The Poster o Promotions o Branding o The Leaflet o Press Advertising o The Topical Ad o Appropriation o The Advertising Agency o Publicity Stunts o Regulation o The Magazine o Sex in Advertising o Catalogues o Product Placement o Brand Characters o Slogans o Product Demonstration Ads o Coupons o Cinema Advertising o Global Agency Networks o Creatives o Comparative Ads o The Agency as Brand o Celebrity Endorsement o Public Service Advertising o Direct Mail o Stock Shots o Women in the Workplace o Radio o Sponsorship o Surrealism o The Testimonial o The Jingle o Brand Managers o Account Executives o Television Advertising o Research o The USP o The Infomercial o Graphic Design o The Brainstorm o Awards o The Personal Brand o Ad School o The Creative Revolution o Humour o The Challenger Brand o The Hot Shop o Brand Personality Theory o The Political Attack Ad o Campaigns o Principles o Democratization o Professionalization o Account Planning o Superstar Directors o Pop Music in Ads o Product Parity o Advertiser-Funded Channels o The ESP o Interesting Casting o The Event Ad o Word of Mouth o Not Advertising o Semiotics o The Trade Press o Advertising as Fiction o Anti-Capitalism o Global Advertising o Trade Ads o Lifestyle Advertising o Media Proliferation o Scam o The Micro-Network o The Rise of the Visual o Digital Post-Production o Postmodernism o The Tissue Meeting o Ambient o Mobile o Customer-Relationship Management o Separation of Media o Open Plan o Viral Marketing o Social Media o Online Advertising o Decline of the Commission System o The Dot-Com Boom o TiVo o Search o Media Neutrality o Advergames o Branded Content o Interactive Advertising o Facebook o YouTube o User-Generated Content o Twitter o Neuromarketing o Behavioural Economics Advertising BK 369832 369832 0 0 ddc 0 0 SOFT SOFT 2026-01-08 Design Book Studio 1625.23 286 0 659 VEK SOFT-BK-4830 2026-01-09 15:10:00 33% 2425.72 2025-12-12 BK