100 Ideas That Changed Advertising
Veksner Simon
creator
text
London
Laurence King Publishing
2015
monographic
eng
Eng
lis
h
216
o The Poster
o Promotions
o Branding
o The Leaflet
o Press Advertising
o The Topical Ad
o Appropriation
o The Advertising Agency
o Publicity Stunts
o Regulation
o The Magazine
o Sex in Advertising
o Catalogues
o Product Placement
o Brand Characters
o Slogans
o Product Demonstration Ads
o Coupons
o Cinema Advertising
o Global Agency Networks
o Creatives
o Comparative Ads
o The Agency as Brand
o Celebrity Endorsement
o Public Service Advertising
o Direct Mail
o Stock Shots
o Women in the Workplace
o Radio
o Sponsorship
o Surrealism
o The Testimonial
o The Jingle
o Brand Managers
o Account Executives
o Television Advertising
o Research
o The USP
o The Infomercial
o Graphic Design
o The Brainstorm
o Awards
o The Personal Brand
o Ad School
o The Creative Revolution
o Humour
o The Challenger Brand
o The Hot Shop
o Brand Personality Theory
o The Political Attack Ad
o Campaigns
o Principles
o Democratization
o Professionalization
o Account Planning
o Superstar Directors
o Pop Music in Ads
o Product Parity
o Advertiser-Funded Channels
o The ESP
o Interesting Casting
o The Event Ad
o Word of Mouth
o Not Advertising
o Semiotics
o The Trade Press
o Advertising as Fiction
o Anti-Capitalism
o Global Advertising
o Trade Ads
o Lifestyle Advertising
o Media Proliferation
o Scam
o The Micro-Network
o The Rise of the Visual
o Digital Post-Production
o Postmodernism
o The Tissue Meeting
o Ambient
o Mobile
o Customer-Relationship Management
o Separation of Media
o Open Plan
o Viral Marketing
o Social Media
o Online Advertising
o Decline of the Commission System
o The Dot-Com Boom
o TiVo
o Search
o Media Neutrality
o Advergames
o Branded Content
o Interactive Advertising
o Facebook
o YouTube
o User-Generated Content
o Twitter
o Neuromarketing
o Behavioural Economics
Advertising
659 VEk
9781780675565
260109
20260120141233.0