TY  - BOOK
AU  - Veksner Simon
TI  - 100 Ideas That Changed Advertising
SN  - 9781780675565
U1  - 659 
PY  - 2015///
CY  - London
PB  - Laurence King Publishing
KW  - Advertising
N2  - o	The Poster
o	Promotions
o	Branding
o	The Leaflet
o	Press Advertising
o	The Topical Ad
o	Appropriation
o	The Advertising Agency
o	Publicity Stunts
o	Regulation
o	The Magazine
o	Sex in Advertising
o	Catalogues
o	Product Placement
o	Brand Characters
o	Slogans
o	Product Demonstration Ads
o	Coupons
o	Cinema Advertising
o	Global Agency Networks
o	Creatives
o	Comparative Ads
o	The Agency as Brand
o	Celebrity Endorsement
o	Public Service Advertising
o	Direct Mail
o	Stock Shots
o	Women in the Workplace
o	Radio
o	Sponsorship
o	Surrealism
o	The Testimonial
o	The Jingle
o	Brand Managers
o	Account Executives
o	Television Advertising
o	Research
o	The USP
o	The Infomercial
o	Graphic Design
o	The Brainstorm
o	Awards
o	The Personal Brand
o	Ad School
o	The Creative Revolution
o	Humour
o	The Challenger Brand
o	The Hot Shop
o	Brand Personality Theory
o	The Political Attack Ad
o	Campaigns
o	Principles
o	Democratization
o	Professionalization
o	Account Planning
o	Superstar Directors
o	Pop Music in Ads
o	Product Parity
o	Advertiser-Funded Channels
o	The ESP
o	Interesting Casting
o	The Event Ad
o	Word of Mouth
o	Not Advertising
o	Semiotics
o	The Trade Press
o	Advertising as Fiction
o	Anti-Capitalism
o	Global Advertising
o	Trade Ads
o	Lifestyle Advertising
o	Media Proliferation
o	Scam
o	The Micro-Network
o	The Rise of the Visual
o	Digital Post-Production
o	Postmodernism
o	The Tissue Meeting
o	Ambient
o	Mobile
o	Customer-Relationship Management
o	Separation of Media
o	Open Plan
o	Viral Marketing
o	Social Media
o	Online Advertising
o	Decline of the Commission System
o	The Dot-Com Boom
o	TiVo
o	Search
o	Media Neutrality
o	Advergames
o	Branded Content
o	Interactive Advertising
o	Facebook
o	YouTube
o	User-Generated Content
o	Twitter
o	Neuromarketing
o	Behavioural Economics



ER  -