00786nam a2200181   450000500170000000800410001702000180005804100120007608200150008810000210010324501030012426000250022730000080025236500190026052002960027965000110057570000180058620260120140558.0260109b        |||||||| |||| 00| 0 eng d  a9789063695200  aEnglish  a745.4bJEY  aJeyakodi Deepika  a Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property  bBIS Publishingc2019  a135  b2552.48cRs.00  aPART 1: Why intellectual property is key to managing innovation. 
PART 2: Game on: You need a strategy. 
MOVE 1: THINK: Internal & external analysis. 
MOVE 2: STRATEGIZE: Gathering your innovation & IP options. 
MOVE 3: ACT: Strategy implementation. 
PLAY: 3 Cases That Pull It All Together
  aDesign  aRos Mirjam E.