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    <subfield code="a">PART 1: Why intellectual property is key to managing innovation. 
PART 2: Game on: You need a strategy. 
MOVE 1: THINK: Internal &amp; external analysis. 
MOVE 2: STRATEGIZE: Gathering your innovation &amp; IP options. 
MOVE 3: ACT: Strategy implementation. 
PLAY: 3 Cases That Pull It All Together
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