TY  - BOOK
AU  - Jeyakodi Deepika
AU  - Ros Mirjam E.
TI  -  Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property
SN  - 9789063695200
U1  - 745.4 
PY  - 2019///
PB  - BIS Publishing
KW  - Design
N2  - PART 1: Why intellectual property is key to managing innovation. 
PART 2: Game on: You need a strategy. 
MOVE 1: THINK: Internal & external analysis. 
MOVE 2: STRATEGIZE: Gathering your innovation & IP options. 
MOVE 3: ACT: Strategy implementation. 
PLAY: 3 Cases That Pull It All Together

ER  -