<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00559nam a2200193   4500</leader>
  <controlfield tag="005">20260123164811.0</controlfield>
  <controlfield tag="008">260119b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789353946135</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">English</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">687</subfield>
    <subfield code="b">KEL</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Keller Kevin Lane</subfield>
    <subfield code="9">216361</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Strategic Brand Management: Building Measuring and Manageing Brand Equity</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">India </subfield>
    <subfield code="b">Pearson</subfield>
    <subfield code="c">2022</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">642</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Management</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Swaminathan Vanitha</subfield>
    <subfield code="a">Parameswaran Ambi M.G. </subfield>
    <subfield code="a">Jacob Isaac C.</subfield>
    <subfield code="9">216362</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">369911</subfield>
    <subfield code="d">369911</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SOFT</subfield>
    <subfield code="b">SOFT</subfield>
    <subfield code="d">2026-01-13</subfield>
    <subfield code="e">Amazon.in</subfield>
    <subfield code="g">450.00</subfield>
    <subfield code="i">VIFN-1723</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">687 KEL</subfield>
    <subfield code="p">SOFT-BK-4865</subfield>
    <subfield code="r">2026-02-16 16:00:42</subfield>
    <subfield code="s">2026-01-21</subfield>
    <subfield code="t">52.63%</subfield>
    <subfield code="v">950.00</subfield>
    <subfield code="w">2026-01-05</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
