TY - BOOK AU - Byttebier Lgor AU - Vullings Ramon TI - Creativity in Business: The Basic Guide for Generating and Selecting Ideas SN - 9789063693800 U1 - 658.1 PY - 2016/// PB - BIS Publishers KW - Business N2 - 1. Understanding Creativity 2. A Creative Mind 3. The Creative Process 4. The Starting Phase 5. The Diverging Phase 6. The Converging Phase ER -