TY - BOOK AU - Veksner Simon TI - How to Make it as in Advertising Creative SN - 9781856696579 U1 - 659 PY - 2010/// CY - London PB - Laurence King Publishing KW - Advertising N2 - Introduction Part One: Getting A Job 1. Do You Have What It Takes To Be A Creative? 2. How To Get A Job 3. Where To Get A Job Part Two: Surviving 4. How To Work In A Team 5. How To Sell Your Work 6. How To Get The Best Out Of The People You Work With Part Three: Thriving 7. Managing Your Career 8. The Intangible Aspects Of Success 9. The Differing Career Paths Of Art Directors And Copywriters’ Part Four: Making It Big 10. Becoming A Creative Director 11. Starting Your Own Agency 12. Getting Out ER -