01682nam a2200217 4500 20260129133117.0 260120b |||||||| |||| 00| 0 eng d 9789332575394 English 658.8 KOT Kotler Philip Framework for Marketing Management 6th India Pearson 2024 344 502.50 Rs.00 PART 1 INTRODUCTION TO MARKETING MANAGEMENT 1 Scope of Marketing for New Realities 2 Marketing Strategies and Plans 3 Marketing Research and Analysis PART 2 CONNECTING WITH CUSTOMERS 4 Building Long-Term Customer Relationships 5 Buying Dynamics of Consumers and Businesses PART 3 STRATEGIC BRAND MANAGEMENT 6 Target Marketing 7 Competitive and Effective Brand Positioning 8 Branding and Core Business Growth PART 4 VALUE CREATION 9 Product Mix and New Offerings 10 Analyzing and Marketing Services 11 Concepts and Tools for Strategic Pricing PART 5 VALUE DELIVERY 12 Developing and Managing Strategic and Integrated Marketing Chann 13 Managing Retailing, Wholesaling, and Logistics PART 6 VALUE COMMUNICATION 14 Designing and Managing Integrated Marketing Communications 2 15 Managing Mass Communications: Advertising, Sales Promotions, Ev and Experiences, and Public Relations 16 Managing Digital Communications: Online, Social Media, and Mobile 17 Managing Personal Communications: Direct and Database Marketing Personal Selling PART 7 MANAGING THE MARKETING ORGANIZATION FOR LONG-TERM SUCCESS 18 Responsible Marketing in a Global Environment Marketing Keller Kevin BK 369925 369925 0 0 ddc 0 0 SOFT SOFT 2026-01-20 Design Book Studio 502.50 287 0 658.8 KOT SOFT-BK-4878 2026-01-20 09:52:23 33% 750.00 2025-12-12 BK