01137nam a2200193 4500 20260129113952.0 260120b |||||||| |||| 00| 0 eng d 9781933820729 English REG 658.8 Regli Theresa 216377 Digital & Marketing Asset Management :The Real Story about Dam Technology & Practice New York Rosenfeld 2016 225 1514.43 Rs.00 1. What Is Digital And Marketing Asset Management Technology? 2. The Business Case For Digital And Marketing Asset Management 3. The DAM Maturity Model 4. DAM Technology Services: Asset Creation And Management 5. DAM Technology Services: Search, Retrieval, And Navigation 6. DAM Technology Services: Asset Assembly And Delivery 7. DAM Technology Services: Architecture And Administration 8. Cloud, On-Premise, Or Hybrid? DAM Delivery Models 9. You're Not Just Buying A Tool: Strategic Considerations 10. Universal Scenarios: The Key To Comparing Technologies 11. Mixology: DAM In The Digital Marketing Cocktail Marketing BK 369927 369927 0 0 ddc 0 0 SOFT SOFT 2026-01-20 Design Book Studio 1514.43 287 0 658.8 REG SOFT-BK-4880 2026-01-20 10:21:00 33% 2260.35 2025-12-12 BK