TY  - BOOK
AU  - Regli Theresa
TI  - Digital & Marketing Asset Management: :The Real Story about Dam Technology & Practice
SN  - 9781933820729
U1  - 658.8 
PY  - 2016///
CY  - New York
PB  - Rosenfeld
KW  - Marketing
N2  - 1. What Is Digital And Marketing Asset Management Technology?
2. The Business Case For Digital And Marketing Asset Management
3. The DAM Maturity Model
4. DAM Technology Services: Asset Creation And Management
5. DAM Technology Services: Search, Retrieval, And Navigation
6. DAM Technology Services: Asset Assembly And Delivery
7. DAM Technology Services: Architecture And Administration
8. Cloud, On-Premise, Or Hybrid? DAM Delivery Models
9. You're Not Just Buying A Tool: Strategic Considerations
10. Universal Scenarios: The Key To Comparing Technologies
11. Mixology: DAM In The Digital Marketing Cocktail

ER  -