00977nam a2200205 4500 20260212162036.0 260205b |||||||| |||| 00| 0 eng d 9781119835219 English 658.8 KOT Kotler Philip Marking 6.0: The Future is Immersive Canada Wiley 2024 247 1696.84 Rs.00 PART I INTRODUCTION TO MARKETING 6.0. 1. Welcoming The Era Of Marketing 6.0 2. The Emergence Of Phygital Natives 3. The Inevitability Of Immersive Marketing 4. The Future Of Customer Experience PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. 5. Understanding The Tech Enablers 6. Building Extended Realities 7. Tapping In The Metaverse PART III THE MARKETING 6.0 EXPERIENCE. 8. Multisensory Marketing 9. Spatial Marketing 10. Metaverse Marketing Marketing Kartajaya Hermawan Setiawan Iwan 216623 BK 370332 370332 0 0 ddc 0 0 SOFT SOFT 2026-02-04 Design Book Studio 1696.84 288 0 658.8 KOT SOFT-BK-4947 2026-02-05 10:37:45 33% 2532.60 2025-12-12 BK