Kotler Philip creator Kartajaya Hermawan Setiawan Iwan text Canada Wiley 2024 monographic eng Eng lis h

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247 PART I INTRODUCTION TO MARKETING 6.0. 1. Welcoming The Era Of Marketing 6.0 2. The Emergence Of Phygital Natives 3. The Inevitability Of Immersive Marketing 4. The Future Of Customer Experience PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. 5. Understanding The Tech Enablers 6. Building Extended Realities 7. Tapping In The Metaverse PART III THE MARKETING 6.0 EXPERIENCE. 8. Multisensory Marketing 9. Spatial Marketing 10. Metaverse Marketing Marketing 658.8 KOT 9781119835219 260205 20260212162036.0