TY  - BOOK
AU  - Kotler Philip
AU  - Kartajaya Hermawan
TI  - Marking 6.0: The Future is Immersive
SN  - 9781119835219
U1  - 658.8 
PY  - 2024///
CY  - Canada
PB  - Wiley
KW  - Marketing
N2  - PART I INTRODUCTION TO MARKETING 6.0. 
1.	Welcoming The Era Of Marketing 6.0
2.	The Emergence Of Phygital Natives
3.	The Inevitability Of Immersive Marketing
4.	The Future Of Customer Experience
PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. 
5.	Understanding The Tech Enablers
6.	Building Extended Realities
7.	Tapping In The Metaverse
PART III THE MARKETING 6.0 EXPERIENCE. 
8.	Multisensory Marketing
9.	Spatial Marketing
10.	Metaverse Marketing


ER  -