Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Smith Kerry
creator
Hanover Dan
text
Canada
Wiley
2016
monographic
eng
Eng
lis
h
214
1. The Rise Of The Experience
2. The Psychology Of Engagement
3. Developing An Experiential Strategy
4. Anatomy Of An Experiential Marketing Campaign
5. Digital Plus Live
6. Experience Design
7. Proving Performance And Measurement
8. The 10 Habits Of Highly Experiential Brands
9. The Vocabulary Of Experiences
10. Converting To An Experience Brand
Marketing
658.8 SMI
9781119145875
260205
20260212154526.0