TY  - BOOK
AU  - Smith Kerry
AU  - Hanover Dan
TI  - Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
SN  - 9781119145875
U1  - 658.8 
PY  - 2016///
CY  - Canada
PB  - Wiley
KW  - Marketing
N2  - 1.	The Rise Of The Experience
2.	The Psychology Of Engagement
3.	Developing An Experiential Strategy
4.	Anatomy Of An Experiential Marketing Campaign
5.	Digital Plus Live
6.	Experience Design
7.	Proving Performance And Measurement
8.	The 10 Habits Of Highly Experiential Brands
9.	The Vocabulary Of Experiences
10.	Converting To An Experience Brand


ER  -