01932nam a2200169   450000500170000000800410001702000180005804100120007608200130008810000190010124500480012026000230016830000080019136500190019952015230021865000210174120260216111229.0260206b        |||||||| |||| 00| 0 eng d  a9788417656737  aEnglish  a687bCAI  aCaielli Ilaria  aBeyond Fashion: Inside the Fashion Business  aSpainbHoakic2022  a223  b1872.88cRs.00  aINTRODUCTION
FASHION AND CONTEMPORANEITY
•	Fashion In The   20th And   21st Centuries
•	Fashion Brand. Luxury And High Street
•	Fast Fashion Revolution
•	Eras, Places And Fashion. Fashion
•	Capitals, Fashion Shows, Street Style
•	Fashion Editors Vs Influencers.
•	Fashion In Old And New Media
FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM"
•	Beyond The Clothes Themselves. The Meaning Of Fashion In Society
•	Why Do We Buy?
•	Novelty, Scarcity, Hedonism And Competition
•	Anatomy Of A Trend
•	Status And Aspirations. Logos And Meanings
THE LURE OF LUXURY
•	Luxury: From Vice To Marketing Tool
•	The Magic Of Marketing.
•	I Don't Need It But I Do
•	The Art Of Selling Dreams. Economic And Emotional Value
•	A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation
WHAT WOMEN WANT. BRANDING AND COMMUNICATION
•	For The Love Of The Brand. Identity, Values And Traditions
•	Style Star. The Creative Director And The Cult Of Personality
•	The Power Of Stardom. Hollywood, Royals And Power Stylists
•	Identity For Sale. Communication In The World Of The Image
IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES
•	A Brief History Of Shopping
•	Merchandising And Consumption
•	Starchitects And Brand Image
•	Online
THE GLOBAL MARKET
•	Supply Chains
•	Vintage And Second Hand
•	Diversity And Inclusion
NEW FRONTIERS
•	Fashion And Politics
•	Circular Fashion
•	Technology In The Service Of The Environment
•	Fashion After The Crisis
BIBLIOGRAPHY


  aFashion Business