02033nam a2200193 4500 20260216111229.0 260206b |||||||| |||| 00| 0 eng d 9788417656737 English 687 CAI Caielli Ilaria 216666 Beyond Fashion: Inside the Fashion Business Spain Hoaki 2022 223 1872.88 Rs.00 INTRODUCTION FASHION AND CONTEMPORANEITY • Fashion In The 20th And 21st Centuries • Fashion Brand. Luxury And High Street • Fast Fashion Revolution • Eras, Places And Fashion. Fashion • Capitals, Fashion Shows, Street Style • Fashion Editors Vs Influencers. • Fashion In Old And New Media FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM" • Beyond The Clothes Themselves. The Meaning Of Fashion In Society • Why Do We Buy? • Novelty, Scarcity, Hedonism And Competition • Anatomy Of A Trend • Status And Aspirations. Logos And Meanings THE LURE OF LUXURY • Luxury: From Vice To Marketing Tool • The Magic Of Marketing. • I Don't Need It But I Do • The Art Of Selling Dreams. Economic And Emotional Value • A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation WHAT WOMEN WANT. BRANDING AND COMMUNICATION • For The Love Of The Brand. Identity, Values And Traditions • Style Star. The Creative Director And The Cult Of Personality • The Power Of Stardom. Hollywood, Royals And Power Stylists • Identity For Sale. Communication In The World Of The Image IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES • A Brief History Of Shopping • Merchandising And Consumption • Starchitects And Brand Image • Online THE GLOBAL MARKET • Supply Chains • Vintage And Second Hand • Diversity And Inclusion NEW FRONTIERS • Fashion And Politics • Circular Fashion • Technology In The Service Of The Environment • Fashion After The Crisis BIBLIOGRAPHY Fashion Business BK 370356 370356 0 0 ddc 0 0 SOFT SOFT 2026-02-06 Design Book Studio 1872.88 279 1 687 CAI SOFT-BK-4965 2026-04-06 2026-03-30 13:04:45 2026-03-30 33% 2795.35 2025-12-12 BK