Caielli Ilaria creator text Spain Hoaki 2022 monographic eng Eng lis h

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223 INTRODUCTION FASHION AND CONTEMPORANEITY • Fashion In The 20th And 21st Centuries • Fashion Brand. Luxury And High Street • Fast Fashion Revolution • Eras, Places And Fashion. Fashion • Capitals, Fashion Shows, Street Style • Fashion Editors Vs Influencers. • Fashion In Old And New Media FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM" • Beyond The Clothes Themselves. The Meaning Of Fashion In Society • Why Do We Buy? • Novelty, Scarcity, Hedonism And Competition • Anatomy Of A Trend • Status And Aspirations. Logos And Meanings THE LURE OF LUXURY • Luxury: From Vice To Marketing Tool • The Magic Of Marketing. • I Don't Need It But I Do • The Art Of Selling Dreams. Economic And Emotional Value • A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation WHAT WOMEN WANT. BRANDING AND COMMUNICATION • For The Love Of The Brand. Identity, Values And Traditions • Style Star. The Creative Director And The Cult Of Personality • The Power Of Stardom. Hollywood, Royals And Power Stylists • Identity For Sale. Communication In The World Of The Image IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES • A Brief History Of Shopping • Merchandising And Consumption • Starchitects And Brand Image • Online THE GLOBAL MARKET • Supply Chains • Vintage And Second Hand • Diversity And Inclusion NEW FRONTIERS • Fashion And Politics • Circular Fashion • Technology In The Service Of The Environment • Fashion After The Crisis BIBLIOGRAPHY Fashion Business 687 CAI 9788417656737 260206 20260216111229.0