00894nam a2200193 4500 20260212151245.0 260209b |||||||| |||| 00| 0 eng d 9783030119102 English 658.8 RAJ Rajagopal Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Switzerland Palgrave Macmillan 2019 277 10693.49 Rs.00 PART I ROLE OF CONSUMERS 1. Consumer Behavior: Internal Factors 2. Consumer Behavior: External Factors PART II MARKET & ORGANIZATION 3. Understanding Market Environment 4. Strategic Capability and Direction PART III 5. ADVANCED MARKETING-MIX 6. Product and Brand Strategy 7. Pricing Strategy 8. Distribution and Promotion Strategy 9. Marketing Research Marketing BK 370369 370369 0 0 ddc 0 0 SOFT SOFT 2026-02-07 Design Book Studio 10693.49 278 0 658.8 RAJ SOFT-BK-4972 2026-02-09 11:19:14 33% 15960.44 2025-12-12 BK