Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
creator
text
Switzerland
Palgrave Macmillan
2019
monographic
eng
Eng
lis
h
277
PART I ROLE OF CONSUMERS
1. Consumer Behavior: Internal Factors
2. Consumer Behavior: External Factors
PART II MARKET & ORGANIZATION
3. Understanding Market Environment
4. Strategic Capability and Direction
PART III 5. ADVANCED MARKETING-MIX
6. Product and Brand Strategy
7. Pricing Strategy
8. Distribution and Promotion Strategy
9. Marketing Research
Marketing
658.8 RAJ
9783030119102
260209
20260212151245.0