TY - BOOK AU - Mahon Nik TI - Basics Advertising 02 Art Direction SN - 9782940411214 U1 - 659 PY - 2010/// CY - Switzerland PB - AVA Publishing KW - Advertising N2 - 1. The Role Of The Art Director 2. The Tools Of Art Direction 3. Creating The Adverts 4. Media 5. Ideas And Inspiration 6. Getting A Job As An Art Director ER -