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  <titleInfo>
    <title>Basics Advertising 03 Ideation</title>
  </titleInfo>
  <name type="personal">
    <namePart>Mahon Nik</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Switzerland</placeTerm>
    </place>
    <publisher>AVA Publishing</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
  </language>
  <physicalDescription>
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    <extent>183</extent>
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  <abstract>1.	What is ideation?
2.	Breaking through the Ideas
3.	Using Creative Tools to Generate Ideas
4.	Executing Creative Ideas Successfully

</abstract>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <classification authority="ddc">659 MAH</classification>
  <identifier type="isbn">9782940411504</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">260304</recordCreationDate>
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