TY - BOOK AU - Rasche Adelheid Ed. TI - Coats! : Max Mara,55 years of Italian Fashion SN - 9788876248283 U1 - 746.92 PY - 2006/// CY - London PB - Skira Editor S.P.A. KW - Fashion Design N2 - • Introduction Adelheid Rasche • A Fashion Story Enrica Morini • A Brief History of the Coat Christine Waidenschlager The Creation of a Cult Colin McDoowell • The Delicacy Process Marco Belpoliti • An Inspiration that Conquered the Market Max Mara Communication Strategies Adelheid Rasche • Variations on Coat Mariuccia Casadio • A System of Objects The Max Mara Company Archive Federica Fornaciari • Garments From the Max Mara and Sportmax Collections Enrica Morini, Margherita Rosina Back Matters ER -