TY  - BOOK
AU  - Everett Juith 
AU  -  Swanson Kristen K.
TI  - Writing for the fashion business
SN  - 9781563674396
U1  - 808 SWA 
PY  - 2008///
CY  - New York
PB  - Fairchild Books Inc.
KW  - Witting Skills
N2  - •	1: Writing in the fashion environment
•	Effective fashion communications
•	The writing process
•	2: Fashion journalism
•	Writing for newspapers
•	Writing for magazines
•	Writing for broadcast media
•	3: Fashion promotion communication
•	Writing for advertising
•	Writing for public relations
•	Writing for new media
•	4: Other forms of fashion writing
•	Scholarly writing
•	Writing books
•	Writing business communications
•	Writing employment messages


ER  -