00663nam a2200157Ia 450000500170000000800410001702000180005804100080007608200130008410000160009724501180011326000300023130000080026152002200026965000160048920260312120433.0220524s9999    xx            000 0 und d  a9782940373680  aeng  a659bBOW  aBowdery Rob  aBasics Advertising o1: CopywritingbThe Creative Process of Writing text for Advertisements or Publicity Material  bA.V.A.c2008aSwitzerland  a175  a1.	Writing With Purpose
2.	Understanding Your Product
3.	Knowing Your Audience
4.	Mastering The Language
5.	Sharpening Your Style
6.	Rules And Restrictions
7.	Creating Effective Copy
8.	Advertising Around The World
  aAdvertising