The Creative Process of Writing text for Advertisements or Publicity Material Bowdery Rob creator text xx Switzerland A.V.A. 2008 9999 monographic und eng

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175 1. Writing With Purpose 2. Understanding Your Product 3. Knowing Your Audience 4. Mastering The Language 5. Sharpening Your Style 6. Rules And Restrictions 7. Creating Effective Copy 8. Advertising Around The World Advertising 659 BOW 9782940373680 220524 20260312120433.0