TY  - BOOK
AU  - Bowdery Rob
TI  - Basics Advertising o1: Copywriting: The Creative Process of Writing text for Advertisements or Publicity Material
SN  - 9782940373680
U1  - 659 
PY  - 2008///
CY  - Switzerland
PB  - A.V.A.
KW  - Advertising
N2  - 1.	Writing With Purpose
2.	Understanding Your Product
3.	Knowing Your Audience
4.	Mastering The Language
5.	Sharpening Your Style
6.	Rules And Restrictions
7.	Creating Effective Copy
8.	Advertising Around The World

ER  -