TY  - BOOK
AU  - Phillips , P. L.
TI  - Creating The Perfeet Design Brief : How To Manage Design For Strategic Advantage
SN  - 9781581159141
U1  - 745.4 
PY  - 2012///
PB  - All work Press-New York
KW  - Design
N2  - Introduction
Chapter 1
What Is a Design Brief Anyway?

Chapter 2
Who is Responsible for Developing a Design Brief?

Chapter 3
Essential Elements of the Design Brief


Chapter 4
Getting the Design Brief Approved

Chapter 5
Using the Design Brief

Chapter 6
Competitive Analysis 

Chapter 7
Establishing Credibility and Trust for Design

Chapter 8
Using the Design Brief in the Approval Process

Chapter 9
What Is a Design Manager?
Chapter 10
Measuring Design Results

Chapter 11, by Joshua L. Cohen
Strategies for Creating a Strong Intellectual Property Position

Chapter 12
An Example of a Design Brief

Chapter 13
Anticipating and Overcoming Obstacles

Chapter 14
Creating a Plan for Moving Ahead

Chapter 15

Lessons from the Trenches

ER  -