TY  - BOOK
AU  - Kumthekar M
TI  - An analytical study of customer relationship management (CRM) practices in selected manufacturing industries in and around pune
U1  - 658.8342 
PY  - 2012///
CY  - Pune
PB  - Pune University
KW  - Marketing Management
N1  - CRM
N2  - Dr. Joshi P
ER  -