TY  - BOOK
AU  - Kapoor J
AU  - Kapoor J
TI  - 18 Brand Astras
SN  - 0-7619-9656-7
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Marketing Management
N1  - Branding
ER  -