TY  - BOOK
AU  - Kulkarni M V
AU  - Kulkarni M V
TI  - Advertising  management : Marketing communication and promotion
SN  - 81-7660-047-4
U1  - 659.1 
PY  - 2000///
CY  - Pune
PB  - Everest Publishing house
KW  - Advertising
N1  - advertising; Advertising
ER  -