TY  - BOOK
AU  - Belch G E
AU  - Belch G E & Belch M A
TI  - Advertising And Promotion
SN  - 0-07-047382-X
U1  - 659.1 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
N1  - advertising
ER  -