TY  - BOOK
AU  - Shah K
AU  - Shah K & D'souza A
TI  - Advertising and Promotions : An IMC Perspective
SN  - 0-07-008031-3
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
N1  - advertising
ER  -