TY  - BOOK
AU  - Mohan M
AU  - Mohan M
TI  - Advertising  management : concepts and cases
SN  - 0-07-451780-5
U1  - 659.1 
PY  - 1995///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
N1  - advertising; Advertising
ER  -