TY  - BOOK
AU  - Mccarthy E J
AU  - Mccarthy E J & Perreault W D
TI  - Basic Marketing
SN  - 0-256-06865-8
U1  - 658.8 
PY  - 1990///
CY  - Boston
PB  - IRWIN Publishers
KW  - Marketing Management
N1  - marketing;basic marketing; MM
ER  -