TY  - BOOK
AU  - Lempert P
AU  - Lempert P
TI  - Being The Shopper : Understinding The Buyer's Choice
SN  - 0-471-15135-1
U1  - 658.834 
PY  - 2002///
CY  - New York
PB  - Wiley publication
KW  - Marketing Management
N1  - Consumer behaviour
ER  -