TY  - BOOK
AU  - Kelly F J
AU  - Kelly F J & Silverstein B
TI  - Brakaway brand: How Great Brands Stand Out
SN  - 0-07-061187-4
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Branding
ER  -