@book{84778,
	author = {Gopalakrishnan P S, Ed. and Gopalakrishnan P S, Ed.},
	title = {Brand Alliances : New Models of Networking},
	publisher = {ICFAI publication},
	year = {2007},
	address = {Hyderabad},
	edition = {1st Ed.},
	note = {Branding;Brand Management}
}