TY  - BOOK
AU  - Gopalakrishnan P S, Ed.
AU  - Gopalakrishnan P S, Ed.
TI  - Brand Alliances : New Models of Networking
SN  - 81-314-0845-0
U1  - 658.827 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Management
N1  - Branding;Brand Management
ER  -