TY  - BOOK
AU  - Monappa A
AU  - Monappa A
TI  - Brand Positioning: Strategies For Competitive Advantage
SN  - 0-07-058159-2
U1  - 658.827 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Advertising,Brand positioning; Branding
ER  -