TY  - BOOK
AU  - Sangeetha K, Ed.
AU  - Sangeetha K, Ed.
TI  - Buzz Marketing : Concepts and Cases
SN  - 978-81-314-2226-7
U1  - 658.8 
PY  - 2009///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - marketing
ER  -