TY  - BOOK
AU  - Hazarika A, Ed.
AU  - Hazarika A, Ed.
TI  - Capturing Consumer Competence
SN  - 0-07-050247-1
U1  - 658.834 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Consumer behaviour
ER  -