TY  - BOOK
AU  - ICFAI
AU  - ICFAI
TI  - Case Studies in Consumer Behavior
SN  - 8189410172
U1  - 658.834 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - ICFAI Case Studies;Consumer behaviour
ER  -